—  About

Who is Alex Rose? (aka horology_nut)

Creativity has always been my outlet, thanks to my dyslexia. I hated school but loved drawing and painting. While I wasn’t the next Picasso or Banksy, photography became my way of expressing myself.

After earning a BA Honours Degree in Photography, I discovered Photoshop and shifted toward creative retouching and design. With university behind me, I moved to London as a product designer. That’s when everything changed. Tasked with designing a fashion watch, I picked up a few magazines and discovered independent brands like MB&F, URWERK, and De Bethune. I was hooked.

That was my first mid-life crisis—I caught the horology bug. So, I left my design job to sell watches in a London mall. Everyone thought I was crazy, but I saw it as my way into the watch world.

I started at The Watch Gallery (now Bucherer), selling Rolex and Breitling etc, then moved to MARCUS Watches on Bond Street, working with independents watch brands. Swapping the suit for Converse and chinos, I became digital and social manager, redesigning the website and leading online sales.

After five years I traded London for Abu Dhabi, working with Al Manara International Jewellery to build their digital presence and engage collectors.

But I wanted more freedom to work with brands I truly connected with—so I launched Alex Rose Media.

With fifteen years of experience in photography, web design, social media, and marketing, I built a boutique media company in Dubai fueled by passion. No suits, no desks, no time cards—just the freedom to collaborate with brands that push boundaries, just like I do.

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